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Simple pricing

Start free, upgrade when you need more. No per-seat fees, no hidden add-ons. Every new account gets a 7-day Business trial.

Free

Run a small queue. No credit card needed.

$0/mo

Free forever

Start free
  • 1 location
  • 1 team member
  • 2 queues
  • Email notifications
  • Self check-in kiosk
  • Waiting room TV display
  • Embeddable widget
  • 7-day visit history

Starter

Add texts, appointments, and your team.

$50/mo

Billed annually

Start Business trial
  • 1 location
  • 3 team members
  • Unlimited queues
  • 1,500 SMS per month
  • Two-way SMS and email
  • Appointments
  • Analytics dashboard
  • Custom fields
  • REST API access
  • Everything in Free
Most popular

Business

For growing businesses and small chains.

$100/mo

Billed annually

Start Business trial
  • Up to 5 locations
  • 10 team members
  • Unlimited queues
  • 4,000 SMS per month
  • Everything in Starter
  • CSV data exports
  • White labeling
  • Priority support

Custom

For multi-site operations and enterprise needs.

Let's talk

Tailored to your volume

Contact sales
  • Unlimited locations
  • Unlimited team members
  • Custom SMS volume
  • Everything in Business
  • SSO and SAML
  • Dedicated account manager
  • SLA guarantee
  • Custom integrations

Compare plans

Everything included at each tier, side by side.

What each MakeTheQueue plan includes. Prices and allowances are current as of 2026-09-07.
FeaturesFreeStarterBusinessCustom
Usage
Locations11Up to 5Unlimited
Team members1310Unlimited
Queues2UnlimitedUnlimitedUnlimited
CustomersUnlimitedUnlimitedUnlimitedUnlimited
SMS included per monthEmail only1,5004,000Custom
Buy extra SMS add-on packsNot includedIncludedIncludedIncluded
Core features
Waitlist managementIncludedIncludedIncludedIncluded
Self check-in kioskIncludedIncludedIncludedIncluded
Waiting room TV displayIncludedIncludedIncludedIncluded
Embeddable website widgetIncludedIncludedIncludedIncluded
Appointments and bookingNot includedIncludedIncludedIncluded
Custom fieldsNot includedIncludedIncludedIncluded
Notifications
Email notificationsIncludedIncludedIncludedIncluded
SMS notificationsNot includedIncludedIncludedIncluded
Two-way messagingNot includedIncludedIncludedIncluded
Template variablesIncludedIncludedIncludedIncluded
Insights and exports
Analytics dashboardNot includedIncludedIncludedIncluded
Visit history7 daysUnlimitedUnlimitedUnlimited
Waitlist CSV exportNot includedNot includedIncludedIncluded
Customers CSV exportNot includedNot includedIncludedIncluded
Analytics CSV exportNot includedNot includedIncludedIncluded
Branding
Logo and brand colorsIncludedIncludedIncludedIncluded
White labeling (remove MakeTheQueue branding)Not includedNot includedIncludedIncluded
Custom domain (join.yourbusiness.com)Not includedNot includedNot includedIncluded
Platform
REST API accessNot includedIncludedIncludedIncluded
SSO / SAMLNot includedNot includedNot includedIncluded
Custom integrationsNot includedNot includedNot includedIncluded
Support
Community supportIncludedIncludedIncludedIncluded
Email supportNot includedIncludedIncludedIncluded
Priority supportNot includedNot includedIncludedIncluded
Dedicated account managerNot includedNot includedNot includedIncluded
SLA guaranteeNot includedNot includedNot includedIncluded

Not sure what the free plan can run? See what the free waitlist app includes.

Questions about plans and billing

Is there a free plan?

Yes. Free includes a location, a team member, starter queues, email notifications, the kiosk, the TV display, and the embeddable widget. No credit card required, no time limit. Upgrade to Starter when you need text messages, more team members, or appointments.

Is there a free trial, and can I try Business features?

Every new account gets a 7-day trial of the Business plan with every feature switched on, no credit card required. When the trial ends you move to the Free plan automatically unless you pick a paid plan, and nothing you set up is lost.

How much does MakeTheQueue cost?

The Free plan costs nothing and stays free. Paid plans are one flat monthly price per plan, billed monthly or annually, with no per-seat fees and text messages included. The current price of every plan is on this page, and the Custom plan is quoted to your volume.

What counts as a location?

A physical site where you serve customers. One office is one location. A chain with three stores needs three.

What happens if I hit my SMS limit?

Text sending pauses for the rest of that billing period so you are never surprised by overages; email notifications keep going. You can buy an SMS add-on pack at any time to top up for the rest of the month, or upgrade to a higher plan.

Do unused SMS carry over?

No. SMS allowances reset at the start of each billing period. Add-on packs you buy mid-month also expire at the same reset.

What is the difference between annual and monthly billing?

Annual billing is about 17% cheaper and charges once per year. Monthly billing is month-to-month with no commitment. You can switch any time.

Can I change plans later?

Any time. Upgrade, downgrade, or cancel from Settings, then Plan. No contracts on Starter or Business.

What payment methods do you accept?

All major credit cards via Stripe. Custom-plan customers can also pay by ACH or invoice.

Account, data, and support questions live on the FAQ page.