Simple pricing
Start free, upgrade when you need more. No per-seat fees, no hidden add-ons. Every new account gets a 7-day Business trial.
Free
Run a small queue. No credit card needed.
Free forever
Start free- 1 location
- 1 team member
- 2 queues
- Email notifications
- Self check-in kiosk
- Waiting room TV display
- Embeddable widget
- 7-day visit history
Starter
Add texts, appointments, and your team.
Billed annually
Start Business trial- 1 location
- 3 team members
- Unlimited queues
- 1,500 SMS per month
- Two-way SMS and email
- Appointments
- Analytics dashboard
- Custom fields
- REST API access
- Everything in Free
Business
For growing businesses and small chains.
Billed annually
Start Business trial- Up to 5 locations
- 10 team members
- Unlimited queues
- 4,000 SMS per month
- Everything in Starter
- CSV data exports
- White labeling
- Priority support
Custom
For multi-site operations and enterprise needs.
Tailored to your volume
Contact sales- Unlimited locations
- Unlimited team members
- Custom SMS volume
- Everything in Business
- SSO and SAML
- Dedicated account manager
- SLA guarantee
- Custom integrations
Compare plans
Everything included at each tier, side by side.
| Features | Free | Starter | Business | Custom |
|---|---|---|---|---|
| Usage | ||||
| Locations | 1 | 1 | Up to 5 | Unlimited |
| Team members | 1 | 3 | 10 | Unlimited |
| Queues | 2 | Unlimited | Unlimited | Unlimited |
| Customers | Unlimited | Unlimited | Unlimited | Unlimited |
| SMS included per month | Email only | 1,500 | 4,000 | Custom |
| Buy extra SMS add-on packs | Not included | Included | Included | Included |
| Core features | ||||
| Waitlist management | Included | Included | Included | Included |
| Self check-in kiosk | Included | Included | Included | Included |
| Waiting room TV display | Included | Included | Included | Included |
| Embeddable website widget | Included | Included | Included | Included |
| Appointments and booking | Not included | Included | Included | Included |
| Custom fields | Not included | Included | Included | Included |
| Notifications | ||||
| Email notifications | Included | Included | Included | Included |
| SMS notifications | Not included | Included | Included | Included |
| Two-way messaging | Not included | Included | Included | Included |
| Template variables | Included | Included | Included | Included |
| Insights and exports | ||||
| Analytics dashboard | Not included | Included | Included | Included |
| Visit history | 7 days | Unlimited | Unlimited | Unlimited |
| Waitlist CSV export | Not included | Not included | Included | Included |
| Customers CSV export | Not included | Not included | Included | Included |
| Analytics CSV export | Not included | Not included | Included | Included |
| Branding | ||||
| Logo and brand colors | Included | Included | Included | Included |
| White labeling (remove MakeTheQueue branding) | Not included | Not included | Included | Included |
| Custom domain (join.yourbusiness.com) | Not included | Not included | Not included | Included |
| Platform | ||||
| REST API access | Not included | Included | Included | Included |
| SSO / SAML | Not included | Not included | Not included | Included |
| Custom integrations | Not included | Not included | Not included | Included |
| Support | ||||
| Community support | Included | Included | Included | Included |
| Email support | Not included | Included | Included | Included |
| Priority support | Not included | Not included | Included | Included |
| Dedicated account manager | Not included | Not included | Not included | Included |
| SLA guarantee | Not included | Not included | Not included | Included |
Not sure what the free plan can run? See what the free waitlist app includes.
Questions about plans and billing
Is there a free plan?
Yes. Free includes a location, a team member, starter queues, email notifications, the kiosk, the TV display, and the embeddable widget. No credit card required, no time limit. Upgrade to Starter when you need text messages, more team members, or appointments.
Is there a free trial, and can I try Business features?
Every new account gets a 7-day trial of the Business plan with every feature switched on, no credit card required. When the trial ends you move to the Free plan automatically unless you pick a paid plan, and nothing you set up is lost.
How much does MakeTheQueue cost?
The Free plan costs nothing and stays free. Paid plans are one flat monthly price per plan, billed monthly or annually, with no per-seat fees and text messages included. The current price of every plan is on this page, and the Custom plan is quoted to your volume.
What counts as a location?
A physical site where you serve customers. One office is one location. A chain with three stores needs three.
What happens if I hit my SMS limit?
Text sending pauses for the rest of that billing period so you are never surprised by overages; email notifications keep going. You can buy an SMS add-on pack at any time to top up for the rest of the month, or upgrade to a higher plan.
Do unused SMS carry over?
No. SMS allowances reset at the start of each billing period. Add-on packs you buy mid-month also expire at the same reset.
What is the difference between annual and monthly billing?
Annual billing is about 17% cheaper and charges once per year. Monthly billing is month-to-month with no commitment. You can switch any time.
Can I change plans later?
Any time. Upgrade, downgrade, or cancel from Settings, then Plan. No contracts on Starter or Business.
What payment methods do you accept?
All major credit cards via Stripe. Custom-plan customers can also pay by ACH or invoice.
Account, data, and support questions live on the FAQ page.